Lizzo Partners With Quay Australia For Sunglasses Line

Lizzo Partners With Quay Australia For Sunglasses Line

You may call Lizzo many things, but be sure to include BOSS. The quarantine has slowed down many performers, but some are still securing the bag as the fashion and beauty industries continue to thrive.

The ‘Good As Hell’ singer has taken a page from the playbook of some of her fellow female musicians by crossing over into various industries.

From Rihanna’s Fenty Beauty Brand, her lingerie brand SAVAGE X FENTY, and H.E.R. Music collaborating with DIFF Eyewear, these ladies are using they’re platform to expand their brand and build their coins.

That is exactly what the Grammy winning singer is doing with her new partnership.  The brand made the announcement on their Instagram page along with a fierce photo of Lizzo rocking a bold pair of aviators from her line.

“Hold please while we get our hands on this #QUAYXLIZZO aviator.  With the launch of this collab, together with @lizzobeating + our community, we’re committed to donating one million meals to Feeding America– BUY ANY PAIR, GET ONE FREE (cuz we love you). GIVE 100 MEALS. See Quay.com for details.” read the caption.

 

Yes, you read the caption correctly.  Not only has Lizzo partnered with Quay, but it’s for a good cause.  If you purchase a pair of  glasses from the line between now and May 25th, you get one pair free AND your purchase will help provide at lease 100 meals per purchase to people suffering from hunger.

Jodi Bricker, chief executive officer of Quay, said she chose Lizzo as the face of the “Confidence is Quay” campaign for several reasons. “We see Lizzo as an icon of confidence, self-love, and self-expression. She speaks her truth and, in doing so, empowers all of us to do the same. Confidence, self-expression, and authenticity are at the core of everything we do at Quay, and we’re excited to partner with someone who owns that and stand together to help the underserved community through Feeding America.”

Lizzo agreed to with Quay because of what the brand stands for. “Quay is different than other brands out there,” said Lizzo.  “They’re cool and fresh, but also inclusive and attainable. Their message of confidence and self-expression is something that I believe in and can stand behind. Combine all that with the opportunity to do good with Feeding America, and it doesn’t get much better than that.”

RELATED ARTICLE: H.E.R. Music Partners With DIFF Eyewear For Her Own Line

The collection features eight styles, including cat eyes, aviators, and shields.  The price ranges from $55 – $75 retail price, making the buy one get one free a deal that’s hard to pass up.

 

Source: WWD

 


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